Nielsen Reports: The More Affluent and Urban Use Social Networks

It’s important to know your best demographic. If you’re trying to market to teenagers your marketing will differ greatly from marketing to 30-something stay-at-home moms.  Nielsen Claritas, part of the well known Nielsen Company, has just reported a new finding: about half of the U.S. visited a social networking website last year. And, not only is this number consistently growing, these social networking users are growing more engaged.

What does this mean for small businesses?

According to Wils Corrigan, AVP, Research & Development at Nielsen Claritas, “The rising popularity of these sites and the deep engagement consumers have with them has advertisers and marketers asking for more and more detail as to which lifestyles should be targeted for their online advertising and promotions.”

As a small business owner, get ready to jump into social media marketing. It’s no longer considered a temporary phase. Interested in what the Nielsen report found? Check out this link to read more on the report.

If you’re ready to start your social media marketing campaign, or are in need of additional help, contact The Envision Agency, Small Business Marketing. We can review what you’re currently doing and focus the efforts to reach your best customers.