What’s Google Wave Have To Do With Me?

Right now? Absolutely nothing.

If you’re a technology geek like us at The Envision Agency, Small Business Marketing, you’ll be excited to see if it works like they’re promising and to see how it can be integrated into your current marketing and business plans. If you’re not, then once it’s open to the public, you can consider integrating it into your marketing plan or in your business as a project management tool.

Google Wave, for those who don’t know, is a “real-time communication platform.” It combines the online media you are currently using: email, wikis, web chats (instant messaging), social networking, and project management into one browser to help you manage everything. It has a ton of features that, if speculations prove to be correct, will change the way we use the web. For more information, read this article from Mashable.

A note for small business owners: the Google Wave release is not a reason to stop your social media marketing campaigns or to postpone implementing social media marketing. Because it has not yet been released to the public, in fact, it will be released to 100,000 testers tomorrow, 9/30/09, you should continue on as normal with your current social media campaigns. There is still a lot of testing to be done before the general public can adopt the product.

We at The Envision Agency, Small Business Marketing want you to know that right now is a great time to see what’s coming up in the future and make plans on how you will test this channel and integrate it into your marketing campaigns.