Category — Video Marketing

Have you considered creating an online video series? Whether it’s a training program, a video blog, a comedy sketch, etc., it’s something to consider.

ComScore has released a new study showing more than 25 billion, yes billion, videos were viewed in August 2009. These online videos reached over 161 million U.S. viewers. Of all the video sites out there, Google sites (which includes YouTube) hold 39.6% of the online video viewership. They are the #1 online video provider.

How can you use online video to get more customers? A great example is Blendtec. They created a huge following starting in 2007 by trying to blend pretty much anything that would fit into a blender, including the iPhone, to show you how well their blenders worked.

There is a market out there for your company’s online videos… have you tried to capture it? If you’re ready to start a new marketing strategy, give The Envision Agency, Small Business Marketing a call at 800.441.1319. We can help you start a video marketing strategy that fits into your current marketing plan or revise your marketing strategy all together.

Starting next week you’ll be able to come to The Envision Agency, Small Business Marketing every week for a quick, 1 minute video on anything marketing related. We currently have over 80 topics we’ll be discussing.

This isn’t your typical marketing advice that’s really technical and you have to have experience and knowledge in the industry. Give us 1 minute a week and we’ll explain the basics of online marketing, traditional marketing, and the current trends: what it is, what it can do for your business, and what implementation strategies you should consider.

If you have a topic you would like us to discuss, leave a comment below and we’ll put it on our list.

Video is a medium that is still not used much by small businesses. There are some that are using it with a lot of success, and others who haven’t seen much from the traffic. Video can be a great help to your business: you can get more traffic, educate and engage your website visitors, convert your visitors better, and gain more press coverage. Here are some examples for what video can do for you:

Get More Traffic

Unless you’ve been hiding in a cave in the last few years, you’ve seen at least one YouTube video. If you create something extremely viral you can get a huge amount of traffic from YouTube. These are typically few and far between. For example, within one week, top YouTube videos can reach over 4 million views. Now, it’s significantly smaller for most videos, but using YouTube does bring qualified, interested traffic to your site. You just need to make sure your videos are engaging and targeted and you will get traffic from YouTube.

Educate and Engage Visitors

Video can be used on your site to educate your visitors and better engage their attention. Rather than just read about your product, they can see it in action and really get a feel for how your product or service can help them. Video can be used for products and services, you just have to get creative.

Convert Your Visitors Better

Implementing video on specific landing pages can help you quickly engage your visitors and push them through your process. Rather than relying on their attention span to get them through your sales copy, you can have them listen and watch a sales pitch. These can even be interactive!

Gain More Press Coverage

If you’re sending out a press release, you can incorporate video with it. This allows you to be covered not only online and in print, but also on TV. While your press release may have been picked up by a TV station before, providing your own video gives them the ability to not just talk about it but show it.

Video marketing can help your company surpass the competition. Embrace the video marketing trend and see how it can help your company grow.

If you are interested in seeing how video can help your business, contact The Envision Agency, Small Business Marketing. We can develop and implement your video marketing strategies to help grow your business in this visual age.